The Autobot leader is the franchise's most recognisable character, so he has the most merchandise. We picked items with character. Prices are in euros at the time of selection and may change; items are sold by independent Etsy sellers, the Archive has not tested them and earns no commission.

Optimus Prime resin lamp

A backlit epoxy-resin diorama with the Autobot leader set against a 'crystal'. Looks striking on a shelf at night.

Optimus Prime poster

An Optimus Prime poster for the price of a coffee. The easiest way to decorate a wall.

Matrix of Leadership necklace

A Matrix of Leadership pendant with a blue 'heart'. For cosplay, or as a reminder that responsibility makes a leader.

Christmas Optimus Prime sweater

A festive 'ugly' sweater with the franchise symbol — for Christmas photos and parties.

Optimus vs Megatron night light

A night light of Optimus versus Megatron — the eternal duel in your room.

Peter Cullen & Frank Welker signed script

A script signed by Peter Cullen and Frank Welker — the voices of Optimus and Megatron. Expensive: check the certificate of authenticity and seller reviews carefully.

Bottom line

For every day — the poster; for the heart — the Matrix pendant; for the collection — Peter Cullen's autographs.